Over the last year I have experienced a gradual shift in awareness around environmental issues. I’ve always been very aware of my ethical responsibility to the world and other people, given money to good causes (usually environmental and homeless charities), occasionally given time (volunteering for Crisis, and Trees for Life), but somehow I’ve missed a few details.
I’ve usually been a bit lazy about recycling (or at best hit and miss). I’ve often decided not to notice that my mascara wasn’t cruelty free or that my shampoo came from a company not noted for its ethical trading policy (its easy to ignore, I’m very vain about my hair). I’ve used cleaning products which turned things blue, or left scary chemicals all over my kitchen counters, because I’ve bought into the myth of clean being more important than green (and haven’t realised its possible to achieve both http://www.ecover.com). I’ve also raged against consumerism and gluttony, whilst conveniently ignoring my own penchant for non-essential pretty dresses and shoes.

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